Products for children and parents including Kidsleep - Arf Kids

About Us - Helping children stay longer in bed

Photo of child sleeping
Our clock shows your child when to sleep
About Us - Helping children stay longer in bed
"I know what it's like to have sleepless, fretful children who wake early, and leave you feeling exhausted. Arf Kids was founded to help you."

'Sam was two, he waking up at 4.30am each morning and wanting to get into bed with Mummy and Daddy; hence no one was getting much sleep, then I had a thought...' Ian Bird.

The History

Every parent knows how exhausting it can be when children have difficulty sleeping or wake early. But what if this happens regularly? Some children - much as they are loved - make parents life a nightmare because their sleeping patterns mean they often wake early and get their parents up, leaving them sleep-deprived and exhausted.

Ian Bird, the MD of arf-kids, faced exactly this problem - his son Sam was up every morning between 4 and 5a.m. Nobody was getting much sleep, and everyone was more fraught then normal. Then one day Ian had an idea. Why not create a product that would tell Sam when it was OK to get up and come into bed with Mummy and Daddy?

Ian made a prototype out of a supermarket lunch box, with two images on the front with lights behind them and a timing device. When it was time for bed Wee Willy Winky came on; when it was OK to get out of bed Humpty Dumpty came on.

Within a week Sam was staying in bed until Humpty Dumpty came on!

From this prototype product...
To this completed product showing night view
Image of product showing day view

The Swiss Connection

Ian looked into the idea of producing the product commercially but discovered that his idea had been patented by a Swiss man called Vincent Claessens two years previously with the 'Kidsleep' clock. Ian rang Vincent and met him in Switzerland. Kidsleep was selling well on the continent but Vincent was looking for a UK distributor...

Vincent has seen his Kidsleep invention help over 30,000 children in 2 years. A runaway success in its home country of Switzerland, Kidsleep is also selling well in France, Belgium and Switzerland.

The Future

Arf Kids was set up to offer useful, practical products for children and parents like the Kidsleep. We are looking to grow our range of stockists and products, and welcome enquiries from retail outlets. We also want to hear from you if you know a useful child product that is distributed on the Continent but not in the UK.

The Kidsleep is already stocked by John Lewis and Jojomamanbebe. For anyone being woken up early in the morning by a sleepless child, this is the product you've been waiting for.

Buy now
About the Product 


The cost is £35.00 including postage and packing.
For customers in USA & Canada there is an extra cost of £6 to cover postage.

Please note we also sell relacement bulbs - please contact enquiries@arf-kids.co.uk for information

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